If you’ve spent cash on your marketing material, you don’t want it to go to waste. Many business owners and marketers need to consider where they will place their printed products once they’ve been designed and printed — put them in the wrong spot and your ROI could plummet!
Looking for tips on where to place your advertising banner for the best chances of achieving a high ROI? From store window to trade show, read on for advice on maximising your marketing ROI with pull-up banner placement tips.
For decades, how a store dresses its window has been critical to its marketing success. According to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Are you making the most of this key piece of promotional space? If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen.
Discounts, offers and seasonal promotions look right at home on a banner in a shop window to help draw in customers. Did you know that 80% of consumers describe themselves as ‘promotion sensitive’? Highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
Once your customer is in your store, use the time to advertise why they should choose your business further. The sleek but noticeable dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.
A pull-up banner lets you advertise snippets of success stories — such as ten years in business. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers steps into your building. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients.
In fact, there’s a psychological reason to make the most out of this part of your shop building: the ‘decompression’ zone. According to an article by the Economist, this space is an area customers need to momentarily ‘slow down’ to assess their new surroundings. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
Where is your business located?
In 2018, it seems that everyone is ‘too busy’. As a result, few potential customers are going to spend hours attempting to find where your store is based. According to a study published in The Independent last year, employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance.
Unfortunately, few companies can reap the rewards of being situated in a high-visibility spot. If you’re slightly off the high street, tucked away around a sharp corner or sandwiched between two larger stores; you could run the risk of clients giving up on finding you. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
The event show
The UK is home to countless industry exhibitions and event shows — and these are prime places to advertise your company. But, how do you maximise your exposure when you’re surrounded by so many other? According to Eventbrite, the UK events industry is worth £42.3 billion and 1.3 million business events are held annually. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion!
Displaying banners, leaflets and posters can be the perfect way to make sure your logo is remembered beyond the event — and apparently, these are more effective than digital ads! According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
The award ceremony
An award show is a great platform for advertising a brand — granted that it’s the right type of event! Obviously, swanky events featuring champagne receptions and red-carpets may not be the appropriate place for roller banners. However, some awards shows are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
Apparently, print ads are ideal in these situations where there may be a lot of people socialising in a room. A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Before you launch your next marketing strategy, bear the above advice in mind for the best ROI result.