If you own a shop, it is very likely that you use music and interior design to draw customers in. Have you ever considered the scent in your shop?
Every detail affects the customer experience, and this includes scent. A great scent will entice customers in, but a bad scent will be off-putting and make them want to leave quickly.
Why Scent Is Important
Scent has the power to influence people’s moods and attitudes, which is very useful when it comes to shopping. For example, if someone is feeling happy and relaxed, they are more likely to be open-minded to making a purchase.
If you want to use scent as a form of marketing in your shop, here are a few tips to help.
Take Time To Weigh Up Your Options
It might be tempting to pick up an air freshener from the nearest shop to use, but there can be problems with this approach. This is because lots of cheap air fresheners are cloying and overly sweet, which can actually be off-putting to some of your customers. Instead, you should go for a scent that is unique and original.
If you want to find out more about scent marketing for your brand, check out Scent Marketing.
Make Sure It Fits With Your Brand
It is also important to choose a scent that fits in well with your brand. This will help to strengthen your brand image, and it also means that the exterior of your shop will smell familiar and enticing to returning customers.
For example, shops that cater toward women often use floral smells, while shops that cater to men are more likely to use woody smells that makes the shop feel more masculine.
Don’t Go Overboard
When choosing a scent, you should make sure that you don’t go overboard. It can be tempting to add lots of different fragrances to your scent, such as rose smells and deep woody undertones, but if you go overboard, the scent can become confusing and strange. This will turn off most customers, so make sure that you don’t include too many scents.
It is also important to make sure that the scent isn’t too overpowering, as this will distract customers and possibly even give them headaches. Aim to create a scent that is barely noticeable!