If you already have an SEO strategy in place on your website, you may think that you don’t need to spend any more time thinking about SEO; in reality, this is not the case at all. SEO is constantly changing and evolving; in fact, Google has just announced that taking old content and branding it as new is a bad move.
Why you shouldn’t change your title tags
John Mueller, a Google representative, recently said on Twitter that changing title tags – such as changing the tag from 2017 to 2019 – on your website is a bad SEO hack and that any websites that do this will be penalised.
Why do some websites change their title tags? One of the main reasons is because it pushes the content up the page, so new users are more likely to read and see it. This makes the website seem more active than it actually is and means that certain blog posts get more clicks and views.
This is a pretty lazy way to boost your views, which is exactly why Google is penalising people who do it. It can also be very frustrating for long-time users, as they think they are reading new content when they click on the article; however, when the page loads, it is content they have already seen. This practice is not only bad for SEO but also for your users.
SEO specialists such as https://www.elevateuk.com/seo-services/ suggest that you combat this issue by writing new content for your website. If you don’t know much about SEO, you could outsource the work to London professional SEO services.
Keeping up with the Google algorithm
It can be very difficult to keep up with Google’s algorithm; after all, no one knows the exact algorithm, so on some level guesswork is required. Information such as this is very useful, however, as it means that websites know to avoid changing title tags in the future.
If you have been using this SEO hack on your website, it is time to stop; instead, focus on creating brand-new, quality content that your users will find useful and relevant. This will help to boost your engagement, and the original content – with the correct title tag – will help to boost the SEO on your website.