It’s a fact:  if you aren’t using video, you’re being left behind in today’s online marketing space.

Experts predict that video will be 80% of all content consumed on the internet within two years.

If you’re stumped on how to get started with video, here are five actionable steps to help you get some momentum.

  1. Create How-To Videos

One of the easiest ways to create useful content that costumers are looking for, is to create simple how-to videos.  Make them simple, and give them a unique twist that appeals to your target audience.  Be specific.  The more niche you are, the less competition you’ll have.  Keep it short, as video viewership drops significantly over time. This will also establish you an a local expert in your field.

  1. Show Some Behind-the-Scenes Footage to Create Intimacy

Your customers want to know who you are besides your logo and website.  Why not show them?  Feature different employees doing what they do best.  Give a tour of your office.  Create a “day-in-the-life” series.  This will create a sense of familiarity with your customers.   Make sure to promote your videos across your social media too, so that they’re seen by social searchers.  As small Edmonton hydrovac company, we’ve successfully been able to drive new business using this approach.

  1. Feature Video Testimonials from Real Customers

Let your customers do your marketing for you.  Social proof is extremely powerful.  Bragging about yourself will naturally arouse skepticism, but having your customers do the bragging for you is a great way to convince new prospects to give you a try.  Video testimonials are a cheap and effective method of winning over on-the-fence customers.

  1. Include Videos in Your Email Marketing

If you use email marketing, try sending a video email.  Studies show that including the word “video” in an email subject line can increase the open rate as much as 65%.  Keep tabs on analytics, so you know which topics entice the most opens.

  1. Keep it Simple, but Have a Plan

With today’s smartphones, you don’t need expensive cameras, lighting, and production.  Most videos can be shot on your iPhone and editing using free software.  If you’re going to splurge on something, spend money on a decent microphone for interviews.  Your video campaign should have a plan however.  What is the goal of your video?  Who is the target audience?  Just like any marketing plan, your videos should have a clear message and audience.

A good video campaign takes work, but using these five steps, you can be well on your way to dominating your local service industry.

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