Boosting traffic to any website is entirely possible, but you have to know what it is that is not driving traffic to your site. If you have had a website for a while and you’ve seen that it doesn’t seem to perform well on search engine rankings or the visitors who come only stay for a short time, it may be time to make certain improvements. However, let’s cut to the chase: what are the things you can do to properly enhance traffic to your site, especially in the coming year? Let’s find out.
- Keep your user intent a priority
The term ‘user intent’ refers to the purpose of users when they search. The logic behind this is simple: if your content cannot fulfil the purpose or intent of the user, Google will not give you a high ranking. Google has different algorithms that can detect bad user experiences because not being able to fulfil the intent of a user is classified as a bad experience. What you should do, therefore, is look at your content and make changes when necessary. But before you generate or update content, think of your audience – who will read it? Put yourself in their shoes so you can adjust it accordingly.
Keep the three kinds of content in mind: navigational, informational, and transactional. As the expert web developers and designers from https://xist2.com advise, decide what kind of content you would like to generate prior to creating it, and create a marketing strategy to create your content based on your niche and audience.
Generally speaking, you can also fulfil user intent by having a responsive design for your site, which makes it suitable for any device, and you should also have quick loading times and relevant information placed first.
- Improve the speed of your pages
The speed of your pages is also vital, and roughly 40% of Internet users actually abandon a site that will take longer than three seconds when it loads. And, more than this, about 80% of Internet users will never return. Google may also lower the rank of your website if it determines that the users do not spend much time on it. The lower your ranking, the lower your visibility, and this will ultimately have an effect on organic traffic to your site.
Here’s another simple tip: choose the proper fonts and visual aspects and elements so you can give users a better experience; this also helps with more efficient loading.
- Optimise your site for voice searches
Voice search is now a big trend, and smartphones are crucial in the growth of voice searches. Smart speakers such as Google Home and Amazon Echo are part of the growth as well. Queries on voice searches often focus on long-tail keywords; it will be easier to have a high rank for this. If you focus on the optimisation of voice search, you can generate a lot of traffic in the coming year.