The success mantra for any business is a satisfied customer. But the customer has become so choosy these days that it’s hard to keep them satisfied. So the businesses has to stay one step ahead in their approach to provide service that makes the customer satisfied.
Another reason to keep the customer satisfied is that it becomes hard to retain unsatisfied customers as there are many alternatives handily so the customer switch to another better alternative within no time. Beside this the cut-throat competition provides slight margin of error and if the business is not aware of the consequences in case of an error occurs it will be surpassed by competitors in no time.
So to be a market leader the approach of any business is to keep the customer satisfied. This is one of the reasons why some businesses flourish and some not. Online pharmacies business model in this regard is one to analyze because the success rate of online stores despite the well-established traditional drug store is quite stunning. So let us quickly look at the reason why online pharmacy is flourishing at such a great rate.
Targeting a niche left unexploited: Online pharmacies have targeted a niche of delivering medicines to the people who don’t want to visit local drug stores, live in remote areas, home bound due to medical condition, don’t have someone to go and buy medicine or is stuck in hectic schedule.
There are thousands of people who look for a convenient platform through which they can buy prescription drugs without compromising their day to day activities. And Canadian pharmacy online have been very successful in delivering the kind of service that people look for. The niche that online pharmacies are operating in has lots of customers and a lot of business potential to generate revenue.
Approach is very specific: The approach of online pharmacies is very specific i.e. they have been helping people be it someone going through a medical condition or a housewife managing household chores or a person busy in his official work to buy medicine easily and fast.
Online pharmacies have provided the much needed freedom to people and they can place an order of their prescription drugs online just like they shop online for any product. This is quite prolific for people of old age who are not able to commute frequently or someone living alone.
Freebies: Online pharmacies have taken advantage of the buying behavior of people when they shop online. Most people likes to get some kind of benefit and when they get the benefit they feel more connected with the service. So this sense of being taken care of build a strong relationship between a customer and a service provider.
Online pharmacies provide numerous discounts, free shipping, regular sales etc. which makes the entire purchase profitable for the customer. So the customer saves a lot of money and feels satisfied with his purchase. So by giving away some discount the online pharmacies have been able to acquire a large customer base which is the prime reason why it is flourishing.