Keyword research is a very common practice where certain common, industry-specific phrases and terms are used for driving traffic to search engine results. This has been the time-tested step that is followed for search engine optimization for any website.
The basic purpose of doing keyword research is to find proper words and phrases that most users will use for searching either on Google or any other major search engine. Usually, these phrases are based on the products or services on that website.
Now, keywords must also have a focus on the intent of any searcher. Generally, most of the keyword research will be involved in taking the time to properly understand your majority of audiences and what type of questions they will be asking. You have to then find ways to answer all those questions in the content, by using a different mix of phrases and keywords.
These days most companies prefer to hire a certain professional company like Australian Internet Advertising available in Australia who can help you to do SEO Melbourne for your website. They have many years of experience in SEO and have helped in online marketing for both small and big businesses to get qualified leads and generate traffic to their websites.
Why keyword research is so important?
For your online business, your SEO effort is very crucial as it can save both your money and efforts. In addition to that, a good strategy for keywords can get you much more traffic. Also, you can get insight into what most people search for, while using search engines like Google or any other.
You will soon come to know, which type of keyword phrases will have high search traffic that can offer business. The following are the reasons for doing keyword research:
- Invest resources wisely
By looking at your data of monthly search volume, you can forecast the number of clicks that each content may get. You can then know where you should invest your resources.
However, take the difficult data and search volume with a pinch of salt, as they are only estimations by any third-party tools. In SEO tools, zero volume phrases can have search volume. Use them only for directions.
- Content for each stage during the buying cycle
For every buying cycle stage, you can do keyword research for identifying content. Then your audience can appreciate it as it will be useful during the entire sales process.
Often people try to target an audience during the purchase stage, but you must create your content for generating new customers. In fact, you must create a range of content for carrying your customers through all the stages of your buying cycle.
- Get found online
Your audiences are using keywords and phrases on their search engine, hence it will be important to know about those words and how they will relate to your products or services that you are selling.
Optimizing your site content with the right words can help you to get found in all search results and can bring you more traffics, get you more leads, and finally more sales.
- Identify pain points
While selling, it will be all about only solving problems. By knowing the problems that your customers face, it will help you to position your brand as a possible solution that you can offer in the form of your content or products. This will be the best way to build your trust with the audience.
- Identify seasonality and trends
You need to identify any kind of seasonality or trend in your business. Know the current trends and changes by tracking search terms in your niche market.
The information will not only be limited to your SEO campaigns, but also your PPC advertising campaigns, SEO content optimization, and many other marketing initiatives will also benefit from this.
Keyword research always remains the number-one step in your SEO process. As a part of the preliminary planning, it will always be a good idea to check what your competitors are doing to analyse keywords on their site. By using keyword tools, also you can compare with your own to decide which is more searched.