Every business owner knows that visibility is everything when it comes to keeping your company afloat. From building a website to being present on social media to offering local incentives to home base clients, keeping your business accessible and in the public eye is the best way to expand and support your growing company. But no matter how much you do online or even in your own community, if you don’t exhibit at trade shows, you’re missing out. Not only is it great for visibility, it can help you network and expand your client base to a national or even global level. From investing in the best trade show displays to making great contacts, here are some bonuses to buying a booth at a trade show.
You’ll Meet Helpful Intermediaries
Setting yourself up at a trade show doesn’t just mean making important inroads with new clients. You’ll be exposing your business to go-betweens like brokers, agents, and wholesalers who can help take the work out of expanding your business. At trade shows, you have the chance to get people truly excited about your product, including people who will be incentivized to grow your business and expand your contacts. Even if you don’t do as much networking as you want, finding that one marketing expert or ad sales genius who’s going to boost your business to the next level will be a huge help when it comes to getting your work the kind of exposure you deserve.
You’ll Expand Your Client Base
When you have a booth at a trade show, you have a way to make direct sales to clients who didn’t even know they were in the market for what you’re selling. As opposed to making pushy and aggressive-seeming cold calls or email pitches, being at a trade show allows you to present a huge amount of soft pitches to people who are predisposed to be receptive to your ideas. It’s not only the perfect environment for pitching. It’s a great way to get your name out there in case someone wants to hire you in the future. If you set yourself up with business cards, connected social media sites, media kits, and handouts, you’ll be able to show the world that you’re ready to take on new clients and build long-lasting partnerships. Just remember that everyone is a potential client or partner, and you’ll be sure to make a great impression.
You’ll Think Bigger
Getting out to a trade show at least once a year will help you expand your vision for the business. Whether you’re looking to grow from a local business to a national enterprise or laying track work for global expansion, you’ll get a sense of just what you’ll need to do to take the next step. In addition to getting feedback from potential clients and visitors, you’ll be able to ask your own questions about other businesses, study their displays, and do the kind of market research it takes to figure out how you can make your 5-year plan a reality.