5 Unique Benefits of Investing in Promotional Products
Business owners need to know how promotional products can increase visibility, boost client loyalty, improve brand recognition and raise revenue. Promotional apparel can help you to reach out to a large audience in a unique way at a relatively low cost. If you have not been using promotional products regularly as a marketing tool, here are five good reasons why you should do so.
1. High Return on Investment
As a small business owner, you probably have a limited amount of money to spend on marketing. So you need to get the most value out of each dollar you spend. That’s why you should consider using promotional apparel as a major part of your marketing strategy. When you invest in custom-printed promotional clothing, designed by a company that specializes in jersey cresting in Edmonton, all your workers will appear more professional and work more effectively as a team. This will increase customer satisfaction and attract more business because your employees will be easy to identify, while working in the office or during field work.
2. Better Brand Recognition
Promotional clothing improves brand recognition and makes your employees look more professional and organized. Depending on the kind of business you are running, you may clad your staff in embroidered or custom-printed tee shirts. These will fit perfectly in a coffee shop, restaurant, or hair salon. Polo shirts will be suitable for a hardware store or supermarket while button-up blouses and shirts will serve you better in a more formal business like real estate, insurance, or a health care facility.
3. The Best Dress for Special Events
When you attend trade shows and business exhibitions, the best way to make your employees visible at your stand is to use custom promotional apparel. The T-shirts and caps that your staff wear will also help to increase brand awareness. It will be easier to capture more leads at the event when each member of your team is dressed in the same clothing. You will also increase your credibility as an organization and project a more professional image.
4. A Special Gift for Loyal Customers
You can give out your promotional products and apparel to prospects and existing customers. Surveys have shown that over 95% of clients keep promotional items and more than half of them keep these gifts for more than a year. This means that you can use T-shirts with jersey cresting in Edmonton and other cities to achieve greater brand recognition at a low price. For instance, you can give out T-shirts at the launch of a new store and end up with hundreds of people walking around to help you advertise your business for the next few years.
- A Reward for Productive Workers
Workers really appreciate custom company clothing because they save them the cost of buying expensive work clothes. But you can also use them as a means of rewarding employees for outstanding performance. In this case, you will need to go beyond the usual T-shirt and invest in custom printed jackets. This will increase the goodwill that your employees will have towards the company and it will foster greater staff loyalty.
Promotional products in Edmonton will continue to be an effective and economical way to market a small or medium sized business. For more ideas on how to select the best type of promotional clothing, you should consult a reputable promotional apparel designer.