You can choose from different promotional items available today. Some people might think that the use of promotional merchandise is irrelevant, but a lot of people still appreciate receiving it. The key is in giving items that are useful. Tote bags are among the best options available today. Several companies invest in quality tote bags because they understand that it is an effective marketing campaign.
Project a positive image
Tote bags are environment-friendly. These are recyclable bags that are also durable. If you promote the use of tote bags, you discourage the use of plastic bags. Since plastic is one of the primary causes of pollution, advocating against it is an excellent idea. Most people today are becoming aware of what their actions do to the environment, and they also patronise businesses that feel the same way.
When you buy tote bags in bulk, you will save a lot of money. You can even opt for customised tote bag printing with the logo and name of your brand on the bag, and still not spend a lot. The fabric used in making tote bags is usually cotton and is not too expensive. Compared with other large promotional items like mugs or water bottles, tote bags are significantly cheaper. You even have the entire surface to use for promoting your brand.
Create a gimmick
If you are giving out these bags, you need to inform everyone about it. You want people to know that you are advocating for environment-friendly measures. You also want people to feel excited that your company is giving something out for free. Create an online competition with special tote bags as prizes. You are advertising your business using the tote bags and should boost it further by creating noise online.
Choose the right recipients
Regardless of the promotional merchandise, you decide to use; you need to determine the right people to receive them. You want those who will most likely buy your products to be the priority. If you have loyal customers, you also need to give them the bags first. You want these people to feel rewarded because they patronise your brand. It also encourages others to buy from you because they will possibly get an item for free.
It is a way of saying thank you
Although your primary reason for giving out tote bags is to advertise, you need to remember that you are doing it because you want to thank people as well. You show your most loyal customers that you appreciate their loyalty, and you want them to stay with you. If you are giving one to a potential customer, you are saying thank you for at least considering your products. For most people, it is annoying seeing ads because it feels like companies only want their money. By giving a promotional product, you are showing that you can offer something without expecting anything in return.
Use tote bags wisely and make sure that you only choose high-quality bags.