It’s clear that the right packaging design can be a powerful marketing tool.  From tapping into consumer subconscious to adding value through functionality, there are a number of reasons why it’s super important to get your packaging design right.

You may not realise this but on average consumers only take seconds to make a purchase decision in-store.  To help ensure that your product stands out from the crowd, brands tend to use bold and attention-grabbing colours, along with an array of modern convenience features that play to motivational triggers.   There is a huge amount of work that goes into just one product launch in store.  Why?  This is mainly because brands now understand that packaging can often be the difference between a sale or no sale.

When it comes to designing your product packaging, this does not have to be a highly complex task, it just has to be effective and help to sell the product.  While some designers believe that packaging just has to be appealing, this is not necessarily true.  Packaging design also has to be effective on a number of different levels.

There are a number of basic values that you should keep in mind when creating the packaging for your product.  Just remember, the main purpose of any packaging is for sales purposes.  Consumers can easily be overwhelmed by the sheer amount of choice these days and product packaging compete to grab their attention.  So, you may be questioning just what makes up a great product packaging design?  In most cases, this will be highly dependent on your industry as well as your target audience.  Here is a list of 5 key things to remember when designing packaging:


  1. Know Your Target Audience

For the design of your packaging to be effective, it’s important for you to understand your target audience.  Understanding the overall consumer market and your desired audience is the key to developing an effective design.

  1. Make Sure Your Product Inspires the Design

Your product should always inspire packaging designs.  Designs for any package should seek to incorporate the unique characteristics and qualities of the product.

  1. Incorporate Green Packaging

In today’s world, consumers love sustainable products and packaging.  Any brands that opt to use ‘green’ packaging can leverage this conscious decision to incorporate sustainable materials to help aid sales efforts.

  1. Make Your Packaging Practical

The form, shape and size of your packaging can make a huge difference with both retailers and consumers.  It’s important that the design of your packaging is practical and easy to open.  In some cases, designs that are too unique can actually have a negative impact on sales.

  1. Use the Right Language

What you are saying with your product is just as important as how it is displayed on the shelf.  This is why it is important to find the right language and brand tone for your product.  You will need to consider your target audience when you are creating the content for your product packaging.

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